Monsters of Hip-Hop and DanceJam Join Forces
Monsters of HipHop, the worldâ€™s leading hip hop dance convention, announced that DanceJam, the social network for all things dance, will be the title sponsor for the 2008-2009 Monsters of HipHop Tour
. DanceJam will showcase exclusive dance footage from Monsters’ 13 city U.S. tour through L.A., Chicago, New York, Denver and from international destinations like Mexico, Japan and Europe.
“Our new sponsorship by DanceJam is a win-win for both parties,” said Andy Funk, the founder of Monsters of HipHop. “DanceJam saw Monsters as number one in HipHop dance events, and we see DanceJam as the front runner in online dance field. Together we can expand our reach and further build our brands as leaders in the world of dance.”
DanceJam was founded by M.C. Hammer along with visionary Internet entrepreneurs Geoffrey Arone and Anthony Young from Flock.com. The current popularity of dance globally is evident by the success of dance television shows such as ‘Dancing with the Stars,’ ‘So You Think You Can Dance, â€˜America’s Best Dance Crew’ and online videos such as ‘The Evolution of Dance’. DanceJam’s founding trio saw an opportunity to create a niche video site focused entirely on dance and dance culture. From this, DanceJam was born, created to cater exclusively to the growing community of dancers & their fans.