Lacey Schwimmer Styles Her Own Line for Sugar and Bruno

May 05, 2008 4 Comments by David Benaym

Lacey Mae Tube socksSugar and Bruno loves working with So You Think You Can Dance alumni. After Kameron Bink last Fall, Lacey Schwimmer has been mandated to create her own line of clothe, starting this may with the release of her series of tube socks. The collection has been announced to be the result of the creative collaboration between Lacey-Mae and Sugar and Bruno.

Simply called “Lacey–Mae by Sugar and Bruno,” the new line is schedule to hit on and off line stores this May. Lacey is at the same time the creative fairy, model and spokesperson of the new line. Just a few weeks before the new season of So You Think You Can Dance begins on Fox, the new dance wear brand definitely chose the right timing to announce this new partnership.

For Lacey, what matters is the reality of her new found passion. She told movmnt that “being on So You Think You Can Dance opened my eyes to a whole new side of ‘Lacey’. I can’t wait to have people see the new line. Not to mention that there is more to come soon.”

Lacey-Mae who now includes her full name to identify her brand will continue create for Sugar hoping to design a full clothing line under her signature. It seems like the public that loved Lacey for her hot Samba might also appreciate an other side of her as an artist

About her inspiration to create the line, the third runner up of last season’s SYTYCD reflected that she has “always been interest in arts. I painted a lot in my teens, made all my costumes, and loved shopping… so when Sugar and Bruno approached me, I said why not?! I’m known for wearing tube socks and Sugar and Bruno gave me the opportunity to design my own line. Wahoo!! Later on it will develop into a whole line. I cannot wait!

Sugar and Bruno’s Web site

Lacey’s Myspace

FASHION, Featured, NEWS, POP CULTURE, So You Think You Can Dance

About the author

David Benaym is a journalist, author and publisher, currently Editor in Chief of Movmnt Magazine, a quarterly he co-founded in 2006 dedicated to cover dance and pop culture together as a lifestyle. Based in Manhattan, Benaym was born in Nice, France. His journalistic debuts started early, when at 11 he had his own weekly radio show that lasted 4 years, conveying news to kids his own age. Serious journalism came along at 24, after studying at the Paris school of Journalism followed by a graduate program at American University based in DC. Benaym has always been covering stories in innovative ways: in Washington DC, where he was the first online only journalist to be credited as a US Senate and Congress Press Correspondent for fednet.net and e-press.ca. In Brussels, Belgium where he launched the first free weekly magazine, 168h, or back in the US where he syndicated his work as an independent journalist for several european publications such as La Dernière Heure, La Libre Belgique, L'Officiel, Strategies, or L'Optimum. During this time in New York, Benaym approaches celebrities as if they where not famous. After an extended series of stories on Socialites' life, his seems realize his path and start a quest within the entertainment world: finding real talents over fame junkies. at 30, he created his own publishing company, e-maprod. He already conceptualized, designed and produced three books; "Moving Still, a life performance", a state of the art tribute to dancers captured in motion; "Profile: Nicola L." an artbook on the life and achievements of french artist Nicola L; and "Festival", a coffee table book that celebrates 15 years of performances captured by Rosalie O'Connor during the Fire Island Dance Festival, benefiting Dancer Responding to Aids. In June 2006, along with performer Danny Tidwell, David Benaym launch his own magazine, Movmnt, convinced that dance as an art form is under rated, and over protected by elitists, he works on bridging the gap between arts in motion and pop culture, always looking for innovative ways to develop his ideal, through printed material, online digital editions, all in total interaction through social networking and a very personalized approach towards his readership.

4 Responses to “Lacey Schwimmer Styles Her Own Line for Sugar and Bruno”

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  2. lacey schwimmer | Information Blog says:

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