VIP – Judith Jamison

4 Jun 2010 – 6:12 PM Comments

Dancer VIP: Judith Jamison – Alvin Ailey former Artistic Director

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The Power of Shine to Raise Money for DRA

Submitted by on 12 Oct 2007 – 11:45 PM Comments and Dancers Responding to AIDS (DRA) announced the launch of “The Power of Shine” wristband. The wristband, as a fashion statement, is a new fundraiser initiative for dancers to band together and dance to continue the fight and help those who live with HIV/AIDS in the dance community.The wristbands, a notable red real sequin representing the fight for HIV/AIDS in the dance community will be sold for the first time this week end at the New Jersey, United Dance Merchants of America. For every wristband sold, $1 goes directly to Dancers Responding to AIDS (DRA).

Wristbands are sold exclusively at for $3.00 each with a wholesale minimum of two dozen. Dance studios are encouraged to purchase the wristbands in bulk and resell them at their schools as a fundraising idea. Retail suggested value of wristbands varies between $5 and $10.Sequin's for DRA
The “Power of Shine” spokeswomen include three demographics to touch the hearts of young dancers and competition students, teachers and choreographers, as well as Broadway, Film and TV. Spokeswomen include: Justine DelPriora, reigning Miss Dance USA, Rhonda Miller, Master Teacher and Choreographer, and Karine Plantadit of Broadway’s Movin’ Out, or TV series like Sex and the City.For Denise Roberts Hurlin, founding Director of DRA (a program of Broadway Cares/Equity Fights AIDS), “the beauty of the Power of Shine campaign is that the donation to DRA is built into the wholesale price, so when dancers re-sell the bands, they can make a profit for studio necessities, competitions, costumes or whatever their needs may be or take the additional funds and give back to DRA.”
Everybody can get involved to support and promote a good cause through this innovative campaign. Promotional banners are available online to post on your myspace, blog, website…Movmnt and its co-founders are strong supporters of Dancers Responding to Aids and encourage everyone to get involved with any initiative that could make a difference.


  1. [...] For more information on how to support DRA via Movmnt visit [...]

  2. Skippylovesdavidbenaym says:

    Now if only they could butch them out a bit Id be all over that!