Capezio and ABT Together to Deliver a Higher Level in Dance Education
Two dance world giants are teaming up to deliver a higher level of dance education throughout the US. Capezio Ballet Makersand American Ballet Theatre (ABT) are each the undisputed leader in their respective fields, and together they make a powerfulforce for spreading a higher standard in dance education. Capezio is teaming up with ABT in a program designed to further dance education and excellence throughout the nation and, to make certain that the traditions of dance are upheld and everlasting.
This initiative has two parts which both organizations will promote with an extensive coordinated marketing campaign with the end goal of sustaining dance excellent: a program of dance education called American Ballet Theatre Training Programs, which ABT will set up and for which it will establish the curriculum, train the teachers, and accredit the studios; and from Capezio, the manufacturing and marketing powerhouse for dance clothes, shoes and accessories, an exciting range of clothing for the program’s participants called the ABT Academy Collection.
Capezio is always looking for opportunities to advance the cause of dance, commented Amy Sato, the company’s spokesperson and Marketing Manager. For us to team up with American Ballet Theatre is a winning situation for everyone: they benefit from our marketing strength and depth; dance enthusiasts learn about the ABT Academy Technique programs; and, of course, Capezio itself has the honor of providing the dancewear for those programs. The Academy Collection will feature special designs of adults’ and children’s dancewear, each available in specific colors to reflect the student’s distinctive level of instruction.
The ABT Academy Collection will be available to any authorized Capezio dealer, including catalog and internet accounts, as well as through both ABT-affiliated and non-affiliated dance studios. American Ballet Theatre and Capezio will also offer the line on their websites at undiscounted prices.